Video conferencing and visual communications should be as easy and reliable as dialing a phone – but with the intricacies and obstacles of video, that’s not always the case.

First, there’s the challenge of building and deploying enough capacity to support the technology at an enterprise level. Then, there’s the test of keeping the infrastructure up-to-date, which requires an IT staff with the right skills to support video conferencing on a global scale.

On top of it all, there’s always the question of interoperability: Will the video conferencing platform “play nice” with other systems, mobile devices and telepresence rooms?

By understanding these challenges, Yorktel designed a solution that uses AV-as-a-Service, rather than tacking on a standalone application.

The hardware and bandwidth requirements of full-featured video conferencing, alone, can eat up time and money in an IT department. Yorktel’s VideoCloud Virtual Meeting Room shifts these IT needs to the cloud, connecting users easily without requiring certain platforms or bandwidth. With multiple layers of connectivity, including Lync Federation and interoperability, any compliant desktop, telepresence room or mobile client can participate.

The expense of purchasing, maintaining and managing video infrastructure across an enterprise is a costly investment. Yorktel’s VideoCloud Managed Conferencing Service absorbs the cost through cloud-based video conferencing control. By managing video scheduling, launching, troubleshooting and monitoring – even with an on-site option – this service lets companies work with video instead of working on the technology.

Even if video conferencing works well internally, some users still hold their breath when trying to connect with an outside partner company. Likewise, Yorktel’s VideoCloud B2B Service makes inter-company meetings as simple as internal ones.

With hassle-free interoperability, Video-as-a-Service can increase operational efficiency and nearly eliminate capital expenditures.

For customized video conferencing solutions that integrate security, collaboration and scalability, enterprise organizations must look beyond free consumer applications like Skype and explore more reliable options that can meet global needs. With the right video tools to enhance enterprise communications, workflows can be simplified, collaboration and productivity can be unparalleled, and ROI can be significant.