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Video Mobility and the new “Generation C”

Video Mobility and the new "Generation C"

Author:Vishal Brown, VP Professional Services 
Date: Tues., July 3, 2012

At a recent Manufacturer’s briefing I attended, the topic of videoconferencing in a mobile world was discussed. The thought was presented that you could now “…start a video conversation from your home (WiFi network), commute to the office (4G network), and walk to your desk (Office Wifi) all while maintaining the same video call. You are able to transition from one network to another while maintaining your same device IP address”. Let’s make it even more complicated, just for the fun of it. Suppose after getting off the bus you popped into Starbucks (Wifi access there, too!!) in your office building before heading up to your office. Sound familiar?

Although you may be productive during this road trip, I highly doubt you would be able to maintain a videoconference call on a mobile device today. As you know, this scenario is not as seamless as it looks – and here’s why. The continuous physical movement described would send a mobile device into a fit having to move from one network to another.

The fact of the matter is we now live in an era where we are:

  • Always “connected”
  • Always on
  • Always reachable


You’ve likely seen young adults constantly on their mobile devices everywhere they go. This generation, now called “Gen C”, is the future of our workforce. Connecting with each other via video is assumed as part of that Gen-C ecosystem. Smart businesses had better adapt to this group’s way of communicating. 

Gen-C, as designated by Nielsen, states in their latest “State of the Media: U.S. Digital Consumer Report” that “…Americans 18-34 make up 23 percent of the U.S. population, yet they represent an outsized portion of consumers watching online video (27%), visiting social networking/blog sites (27%), owning tablets (33%) and using a smartphone (39%). Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity….” This is even more prevalent in enterprises today as employers push productivity of its employees beyond the office space and defined work hours or time.

The challenges of integrating multivendor communication platforms of voice, video and messaging only address the first part of enabling Gen C. As I see it, the next part of this challenge is for Unified Communications solution developers like Microsoft, IBM, Siemens, Polycom and Cisco to tap into the always “connected” workforce. Technologies such as Cisco’s latest protocol stack –LISP, will enable the Gen-C workforce to be always on and always “Connected” over video, including the marriage of Social Media to UC&C (Social Unified Communications). I believe Video Mobility will truly make video communications ubiquitous allowing for the next level of push/pull interactions between the enterprise and consumer space. 

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This blog was written by Vishal Brown and contains solely his own, personal opinions. Vishal has over 15 years of experience in focusing large enterprises on the key initiatives needed to improve communication within their organization. This includes not just implementing unified communication solutions, but also thought leadership and strategic planning, policies and procedures to make the initiative effective. He joined Yorktel in September of 2011 as the Vice President of Professional Services responsible for delivering advisory services to help businesses and government agencies develop and implement plans for effective video communications. Vishal can be reached at


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