Is 4K Video Ready for Prime Time?
Latest posts by David Tidler (see all)
- Stop the Confusion: The Differences Between Video Advertising & Video Marketing - April 27, 2016
- Is 4K Video Ready for Prime Time? - September 23, 2014
Marketers and consumers of HD video are being inundated with waves of messaging telling them to trade in their outdated HD video streaming equipment for the latest in 4K Ultra HD (UHD) technology. This newer technology boasts four times the resolution of current HD along with eye-popping clarity and unmatched color richness. A recent article appearing on CNNMoney, for example, talks about French broadcaster TDF transmitting programming in UHD for its leading video music channel, a decision it made after its successful live 4K broadcast of the French Open tennis tournament in France. An article in the July/August 2014 issue of Streaming Media magazine, “Educators, Adopt 4K Video Now and Get Ahead of the Curve,” makes the case to educators to be pioneers in video capture by investing in 4K now and getting a head start on this trending video standard.
Adding to the buzz was a recent announcement made by Cisco predicting that by 2018 more than 20% of all worldwide connected flat panel TVs will be 4K. While the promises of 4K technology sound great…